Graduate Marketing

Reddit, in the answers students already read.

One credible Babson voice, placed where MBA and MS candidates are already weighing programs against each other.

5 Discussion
posts

20 Comments

100 Amplification
actions

Kickoff, September 2026

This call

Reddit is already answering.

When someone searches Google for a graduate program like Babson's, Reddit is already in the results. We put Babson in the Reddit threads that already show up there.

1

Google already shows Reddit threads for graduate searches.

2

Those threads are what students read before a school page.

3

We put Babson in the threads those searches already use.

Google, branded

When they search Babson.

Ahrefs, US, keyword babson mba. 400 monthly searches. A Reddit thread in r/MBA is in the ranking URLs with babson.edu.

Keywords Explorer, pulled 28 Aug 2026. Position history, last 6 months. Organic ranking URL, not an AI Overview citation.

Ahrefs position history for babson mba, Reddit thread listed with babson.edu

Google, not branded

When they search
entrepreneurship.

Ahrefs, US, keyword best mba for entrepreneurship. 400 monthly searches. The first organic result is a Reddit thread in r/MBA. Babson's MBA entrepreneurship concentration page is organic position 9.

SERP overview, captured 28 Aug 2026. Ahrefs SERP date 20 Aug 2026. Organic ranking. Reddit is first after the AI Overview.

Ahrefs SERP overview for best mba for entrepreneurship, Reddit first organic, Babson entrepreneurship concentration at 9

AI answers

ChatGPT cited Reddit less in mid August.

Promptwatch, 20 Aug 2026. Reddit's share of ChatGPT Search citations.

3.83%

18 Jul to 7 Aug

0.52%

14 to 17 Aug

Reddit's share of Google AI Overview citations only moved from about 2.37% in early July to 2.10% in mid August.

Promptwatch, 20 Aug 2026↗ Semrush recap, 26 Aug 2026↗

Promptwatch line chart, Reddit share of ChatGPT Search citations, drop marked 14 Aug 2026

Every month

Five. Twenty. One hundred.

5

Discussion posts. New threads. The citable URL.

20

Comments in live threads. Presence where the conversation already is.

100

Amplification actions.

September through November committed, then month to month. Source: Reddit Marketing Quote, Core package, August 2026.

Why the mix looks like this

The post is the URL Google and AI can cite.

Citable

A discussion post

Its own thread. Its own URL. You approve it before it goes live.

Presence

A comment

Lives in someone else's thread. The post is the URL we control.

Both ship every month. The 5 discussion posts stay in the mix.

The month

Draft. Approve. Live. Review.

1

We draft 5 posts against the brief.

2

You approve the posts.

3

We take the posts, comments, and amplification live.

4

We screen-share Peec on the monthly call.

Reporting

A short monthly call. Peec on screen.

We screen-share Peec on the call to review it together. You get a summary email after.

How often a brand appears in AI answers, week by week. Example account, last 30 days, captured 28 Aug 2026. Do not read the lines as Babson.

What we read on that call

Reddit retrievals. Citation rate.

We filter the source list to reddit.com. That row is user-generated content, how often it was retrieved, how often it was cited.

Peec domains table filtered to reddit.com

Same example account as the last slide, 28 Aug 2026. The 180 retrievals and 4.9% retrieved are that account, not Babson. Babson gets a reddit.com row if Reddit shows up in its answers.

Before we hang up

Four answers.

1

Which graduate programs are in scope.

2

Names we can use, and names we must not.

3

Topics that are off limits.

4

Any Reddit accounts you already have.

From here

Send the four answers and we'll start writing.

First work lands in September. First walk of Peec is the October call.